Challenge: Communicate the proven performance of P2, the advanced solid-state acquisition format introduced by Panasonic five years ago. P2 is the world's most successful solid-state acquisition solution for the broadcast and professional market, with over 100,000 units in use by over 1,000 stations and networks worldwide.
Solution: A theatrical HD presentation that informs and entertains a sophisticated audience of industry leaders by combining powerful visuals and provocative ideas. We demonstrate how Panasonic has expanded on its P2 breakthrough by offering 13 solid-state cameras to support every application and fit any budget. This 15-minute multi-dimensional presentation explores technical features, in-use demonstrations and persuasive benefit stories in support of Panasonic's product line -- transcending previous limitations of formats, frame-rates and compression schemes. We also incorporate testimonial comments from some of today's most productive cinematographers, commercial filmmakers and broadcasters. |
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